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Lenco Mobile Inc. (LNCM.PK) Completes the Purchase of Online Marketing Assets from Superfly Advertising, Inc. (SPFL.PK)
Posted : Fri, 06 Mar 2009 14:01:58 GMT
Author : Lenco Mobile Inc.
Category : Press Release
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NEWPORT BEACH, Calif. - (Business Wire) Lenco Mobile Inc. (Pink Sheets: LNCM) announced today that it had completed the previously announced purchase of the online advertising arm of Superfly Advertising Inc. (Pink Sheets: SPFL). Announcing the transaction, Michael Levinsohn, CEO of Lenco Mobile Inc., said that the newly acquired business would be rebranded under the Lenco name and housed in a wholly owned subsidiary of Lenco Mobile Inc., to be known as Lenco Media.
Less than a month ago, Lenco Mobile Inc. announced that it was to acquire the online arm of Superfly Advertising Inc. The transaction was subject to the renegotiation of certain financing arrangements with Superfly Advertising Inc. "The newly acquired business is strategic and complements our mobile marketing platforms," said Levinsohn. Lenco Media will offer clients a full range of software and network infrastructure related to the operation and management of online affiliate advertising networks and online lead generation. The products offered by Lenco Media also include search marketing, list management and online brand building platforms which are used by advertisers to enhance their online marketing activities.
NOTE: lenco media are offering client a online affiliate advertising network.
"Notwithstanding the current economic meltdown, we are finding that the mobile phone sector is proving to be very resilient in terms of both growth and profitability," said Levinsohn. "Our mobile phone unit, Multimedia Solutions, has delivered year on year growth in profits of more than two hundred percent and based on current work in progress, we believe that we can repeat this performance in 2009. Most mobile phone network operators are driving hard to increase the percentage of rich data products and services that they offer their subscribers and we are growing off the back of this," he said. Lenco Mobile Inc. also announced that it had opened representative offices in Australia and the United Kingdom, both of which the company believes will contribute to profits in the 2009 financial year. These two offices will market the full suite of MMS messaging products and services under license from Lenco Mobile Inc.
Lenco Mobile Inc. management believes that there will be a major convergence between products and services offered online and those offered via mobile phones. In a recent presentation, Levinsohn highlighted the fact that brand owners are all looking for accountability and measurability in their advertising and that the only practical way to do that effectively was through the Internet and on mobile phones. "Brand building was essential, but advertising with a call to action and the ability to then measure the results was fundamental to the future of marketing," he said. According to Nielsen, in the second quarter of 2008, there were 258.9 million wireless lines in the USA and at least 69 percent (178.6 million) used their phone for at least one data service – be that text messaging, games, email, mobile Internet, video, ringtones or another non-voice data feature on their phone. Nielsen recently reported that in the same quarter of 2008, mobile subscribers sent or received an average of 357 text messages per month, compared with 204 phone calls. The average number of text messages sent or received has increased 351 percent since the second quarter of 2006.
NOTE: the average number of text message sent or received has increased 351%.
About Lenco Mobile Inc.
Lenco Mobile Inc. owns and operates business focused on the high growth mobile marketing and Internet sectors. Its subsidiary Multimedia Solutions, based in South Africa, provides MMS message solutions to mobile network operators and brand owners using its proprietary Flight Deck platform. Multimedia Solutions is a service provider to the two largest Mobile Network Operators in Africa and is expanding internationally by offering its products and services to other mobile phone networks in Europe, the Middle East, Australia and Asia.
Lenco Mobile Inc. also owns Digital Vouchers and CellCard. Digital Vouchers is a mobile phone and Internet marketing platform which enables brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform which can be used to pay for goods and services, either person to person or person to business.
By identifying key components of the value chain in the mobile marketing sector, such as SMS and MMS services, mobile content, mobile technology, payment solutions and related electronic distribution platforms, Lenco Mobile Inc. is able to offer brand owners a comprehensive platform on which all of their mobile marketing needs can be met.
FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the digital marketing industry, grow as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Lenco Mobile Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Lenco Mobile Inc.
Michael Levinsohn
CEO and President
949-554-5505
michael.levinsohn@lencomobile.com
www.lencomobile.com
Copyright © 2008 Business Wire. All rights reserved.
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Article : Lenco Mobile Inc. (LNCM.PK) Completes the Purchase of Online Marketing Assets from Superfly Advertising, Inc. (SPFL.PK)
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