Internet Marketing Group of Cedar Rapids, Iowa drives MobileDemand to dramatic marketing results culminating in MobileDemand being awarded Iowa Technology Company of the Year.
Cedar Rapids, IA (PRWEB) April 21, 2008 -- When MobileDemand® contacted the Internet Marketing Group, they were a successful growing company looking for big results.
The rugged tablet pc market isn't as saturated as other markets, but the players have big names and even deeper pockets (Panasonic, Dell, and General Dynamics just to name a few). One of the difficulties faced by MobileDemand was the lack of a well-rounded Internet marketing approach to match the goals of the organization.
Note: Mobile Demand is taking a big step towards success through Internet Marketing.
The key to our success with MobileDemand was President Matt Miller's dedication and leadership. Without the strong support and involvement of top level management, the amount of success you can have is limited.
Matt Miller, MobileDemand President, has a strong marketing background and recognized the need for a more well-rounded and more effective Internet marketing approach. With this in mind, he contracted with the Internet Marketing Group.
Note: Matt Miller is not only an effective leader but also an achiever.
From the beginning, the Internet Marketing Group knew that in order to succeed the MobileDemand website needed to be "remodeled" and optimized to drive the desired behavior from interested visitors. Once the website was complete and search engine optimized, the systematic implementation of a well-rounded Internet marketing approach would be needed.
With the new website complete, PPC (pay-per-click) advertising optimization was the next step. Using data driven analytics and metrics, the Internet Marketing Group deployed their Google Adwords Qualified Professionals to fine-tune MobileDemand's Google PPC advertising. This included altering keyword selections, creating new advertisements, authoring new campaigns, and creating new industry specific landing pages to establish MobileDemand's reputation as an industry expert. Again, costs were reduced and benefits improved. Based on these results, the advertising was duplicated across many other search engines (Yahoo, MSN, etc.).
Next, MobileDemand started developing relationships with review websites and the social media. MobileDemand submitted their products to highly regarded industry specific websites for independent reviews. Their products shined! MobileDemand was gaining free press across the web from the review websites. Many of these sites submitted press releases at their own expense to tell the public of MobileDemand's superior products. These press releases created a viral effect that lead to the next steps.
At this point, it was clear from the analytic data that traffic from the review websites drove a more serious clientele. The cost per lead was significantly lower and the visitors were more apt to purchase. To maximize this opportunity, the Internet Marketing Group worked with MobileDemand to strategically place advertising on multiple industry specific websites.
Now that MobileDemand was gaining traction from the steps listed above, it was time to implement email and press release marketing. The Internet Marketing Group used its expertise and knowledge of the CAN-SPAM Act to implement an effective approach to start building an double opt-in email marketing database of names. Shortly thereafter, MobileDemand sent their first email blast to subscribers.
Note: this move from mobiledemand and internet marketing group made a blast!
Next, the Internet Marketing Group introduced MobileDemand to their Search Engine Optimized (SEO) press release process. In a very short period of time, MobileDemand was releasing their most recent news to the likes of Google News, Yahoo News, and even the Associated Press! These press releases were "re-released" by multiple websites, blogs, and other news related websites. This exposure resulted in hundreds of websites linking to various pages of the MobileDemand website, drastically increasing website traffic.
Each step of the way, MobileDemand was receiving exceptional results. These results kept MobileDemand motivated to do more. Next, the Internet Marketing Group helped implement an increased focus on social media marketing. MobileDemand started blogging, posting videos on YouTube, participating in wiki's, uploading images on Facebook, and a host of other activities. Again, a drastic increase in traffic resulted along with lower costs per lead.
"The key to our success with MobileDemand was President Matt Miller's dedication and leadership. Without the strong support and involvement of top level management, the amount of success you can have is limited."
- Jeff McEachron, President, Internet Marketing Group
Note: Jeff McEachron is a well respected and devoted achiever leader.
Once MobileDemand cycled through the process, they kept their eye on the ball and launched another new and even more effective website. They continue to do more of the same behaviors that have brought them success. As a result, MobileDemand was recently named the Technology Company of the year for the state of Iowa. During his acceptance speech, President Matt Miller said that in his opinion Internet marketing was the biggest opportunity for business growth in the state of Iowa.
"Working with the Internet Marketing Group has had a major impact on our successful growth over the last year. In addition to their Internet marketing expertise, they understand the role of Internet marketing in the "bigger picture" of growing a company. They treat our advertising dollars as if they were their own. I strongly recommend not trying to market your business online without the help of professionals like the Internet Marketing Group Team."
- Matt Miller, President, MobileDemand
MobileDemand is now an industry leader in the Rugged Tablet PC industry, and operates in multiple vertical markets with increased sales, and higher margins. They've gained recognition as an industry expert and maintain a diverse and well known customer base that includes the likes of Northrop Grumman, The Gap, the US Military, Anheuser-Busch, Disney, FEMA, NASA, and many more.
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